Our digital currency is backed by data & revenue
UBDI, our digital currency, is how members share in the economic value of their individual data contributions and how they get a stake in the community as a whole. Members are issued UBDI when they contribute to insights companies are willing to pay for.
Each data contribution is weighted using a variety of parameters so members will earn their pro-rata share of revenue (in UBDI) from paying companies.
Companies must access market research insights or sanction a new study by purchasing UBDI increasing the demand for the capped supply token. Members will be able to trade their UBDI for cash or use UBDI as an investment vehicle as our entire market research community grows in size and value.